Case study · Mobility and booking
Raites Tijuana
A direct site for routes, trust and contact between California and Tijuana.
01 / The challenge
Understand before building.
Travelers need essential route and service information before they feel ready to contact the provider.
02 / The solution
Design the experience as a system.
The mobile experience prioritizes routes, service context and direct contact.
Outcome
A clearer foundation
for the next stage.
- ✓Essential information appears early
- ✓A simpler mobile journey
- ✓Contact channels integrated into the experience